Carnival of Marketing
Welcome to the Carnival of Marketing on The Business of America is Business. Although the opportunity to host this week's Carnival came late in the cycle, I don't think it has had any impact on the quality of the contributions. The three posts below, as well as the four over at pc4media, cover a wide variety of marketing-related topics. All of them are worthy of being read in their entirety. When you are finished, I humbly invite you to peruse this blog's archives and my profile. Enjoy!
Louis Gudema of Magic Hour Communications takes note of an interesting phenomenon: rankings of major search engines agree that Google is #1 in market share, but differ markedly in their estimations of the size of Google's lead. Read "Google is Number One, but by how much?" to find out the implications of these discrepancies on your search engine marketing strategy.
If you thought the networking portal Myspace.com was just good for promoting music and entertainment, think again. Scott Allen from Virtual Handshake, with some help from Stephen Ralph, has some excellent advice for anyone considering marketing their products and services by way of Myspace. With 40 million users and growing, there is every reason to learn why and how that site can be used to promote any type of business, product, or service.
This past summer, just before leaving MIT for a teaching job outside Dubai, I collected some data for an empirical study on blog advertising. The specific objective of the study was to determine the strongest predictors of the revenue earned by ads appearing on blogs. My results may surprise you. Read about them here.