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Problems with the Iowahawk Blog Business Model

welchs+white+grape.jpe

Iowahawk's blog is not profitable. He thinks he has found the reason- a "flaw" in his business model. A quick look over his income statement for the month suggests that his Research and Development expenses are more than 3 times revenue!

POSSIBLE FLAW IN BUSINESS MODEL DETECTED

May Page Views ........................ 170,419

Revenues

Tip Jar Pity ....................... $10.00
Google ads ......................... $2.19

Total ...................................... $12.19

Overhead

TypePad Pro ...................... $14.95
Flickr Pro ........................... $2.08

Research and Development

10 bottles Night Train
fortified grape beverage ........ $37.90

Total Expenses .......................... $54.93

May consolidated income ............. ($42.74)

Note to IowaHawk: clearly it's the Night Train Express that's sent profits off the rails in May. For what it is worth, "you are not alone." Apparently, somewhere between one in every 14 to one in every five employees -and an untold number of employers- have this same R&D problem. I recommend a switch to Welch's White Grape, the "gentle juice", to get back on the track to financial solvency. And it's good for you, too. Whereas Night Train is "guaranteed to tickle your innards" Welch's White is actually good for your digestive tract.

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