Last month, in a post entitled "She don't lie, She don't lie, She don't lie", I wrote about the launch by Redux Beverages of an energy drink called "Cocaine." I intimated that Ms. Jamie Kirby, the drink's putative inventor, was lying, or at least cynically yanking our collective chain, when she dismissed parents' concerns about "Cocaine" with these words:

"It's an energy drink, and it's a fun name. As soon as people look at the can, they smile."

Today, David Koenig of the AP reports that parents didn't smile. Instead, they continued to complain loud and long until someone listened. That someone turned out to be 7-11, the nation's largest convenience store chain:

Convenience-store operator 7-Eleven Inc. is telling franchises to pull a high-caffeine drink from its shelves because of the product's name: Cocaine. The company acted after getting complaints from parents of teens, who are a big part of the drink's target audience. "Our merchandising team believes the product's name promotes an image which we didn't want to be associated with," said Margaret Chabris, a spokeswoman for 7-Eleven. Cocaine comes in red cans, with the name spelled out in what are meant to resemble lines of white powder.