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They Paved Paradise and Put a New Wal-Mart

If you seek a five forces analysis of Wal-Mart, please try this page.


wal-mart-cabo-san-lucas.jpg

In his Five Forces theory of industry analysis, Michael Porter identifies several “barriers to entry”, i.e. economic, technical, financial, and other “obstacles in the path of a firm which wants to enter a given market.” Among the “barriers” mentioned by Porter in “Note on the Structural Analysis of Industries” is “Government Policy.” About this force he says:

“Government can limit or even foreclose entry into industries with such controls as licensing requirements and limits on access to raw materials ( like coal mines or mountains on which to build ski areas). Regulated industries like trucking, railroads, liquor retailing, and freight forwarding are obvious examples.”

While retail is not included in Porter’s list of regulated industries, entry into foreign retail markets inevitably requires the approval of the host country’s government. As a result, firms like Wal-Mart, which does business in several foreign countries, may face higher and/or different barriers to entry abroad than they do at home. Point in case is Wal-Mart's attempt to build a store in Cabo San Lucas, Mexico.

The world's largest retailer won preliminary approval on Tuesday to build a Wal-Mart in Cabo San Lucas after an almost two-year battle, but opponents vow to continue fighting the project with demonstrations or by blocking roads.

The Los Cabos city council voted unanimously to give conditional approval for the store, requiring it to be nonintrusive, pass environmental studies and not excessively affect traffic in this fishing and resort town of about 80,000 at the tip of the Baja California peninsula.

Residents and shopkeepers fear that the store — first proposed, and rejected, at a site near the middle of the city — could harm the town's laid-back atmosphere, where sports fishermen and tourists mingle with locals on the streets. Some also worry the store might replace the trademark stone sea arch as the first view people have when they drive into the city.

Three things stand out here. First note the length of time it took to gain even preliminary approval- nearly two years. If nothing else, it indicates that in order to win such battles, the firm needs persistence, commitment, and resources.

Second note that interested parties who oppose the entry of Wal-Mart have vowed to not just continue to try and put legal and political barriers in Wal-Mart’s way, they anticipated erecting social and possibly illegal ones too.

Third, note that requirements for the store design, as well as those for its environmental and social impact, appear to exceed requirements that Wal-Mart would ordinarily face in the US. For example, the clear meaning of "non-intrusive" is that the store can’t look like the typical Wal-Mart in the US - a big blue, red, and grey box. And it’s anybody’s guess as to what is meant by "affecting traffic" and harming the “laid back” atmosphere. These could be serious issues and they could be ways for Wal-Mart opponents to prevent to store from ever opening in Cabo.

As I see it, if the welcome mat has been rolled out for Sammy Hagar, “Mr. I Can’t Drive 55” himself, to open a bar called Cabo Wabo, then the bar (or barrier if you prefer) has already been set so low on the non-intrusive, traffic, and atmosphere requirements that I have trouble understanding how a Wal-Mart of any shape or size or configuration could make Cabo any worse off.

File Under: Five Forces Analysis: Barriers to Entry | Wal-Mart

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Comments

Sammy Hagar is a crap musician, but his bar is an institution in Cabo. Not only that, proceeds garnered from his annual birthday bash go to the Amigos de los Niños charity. Building a Wal-Mart here, on the other hand, will only hurt local businesses. While I don't have a problem with competition coming into a place and driving down prices, Wal-Mart forces people out of business because no one can match their prices. As far as the "non-intrusive" bit goes, we already have a Home Depot, Office Depot and Costco here, and they are blights--designed and built exactly the same as their counterparts in Canada and the U.S.--on the once-pristine tropical desert landscape. Wal-mart will be another blight, in more ways than one, no matter what it looks like.

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