On the street where I grew up, saying the wrong thing about people's mamma could get you in world of hurt. On Wall Street the rules are a little different: it's okay if the mamma in question is metasearch engine mamma.com. In fact the more talk about mamma the better, especially if the topic of conversation is whether or not Google wants to be mamma's daddy:

In this morning's CNBC "Six in 60" segment, which highlights six stocks on the move early in the trading session, Squawk Box anchor Mark Haines reported that shares of Mamma.com are higher on renewed rumors that Google Inc. might want to buyout the company. The stock is higher by $.63, or 13.68%, to $5.27 on heavy morning volume of 5.2 million shares.

On a serious note, there is some substance behind the rumors. Trader Beacon continues:

Mamma.com is riding the YouTube popularity wave and that the release of its video search engine in beta format earlier this year which caused the stock price to triple, is again sparking rumors that other companies' could be interested in its video search technology.