Find it at Blessed Herbs.com!

« Somebody in Beijing is Fan of Jerry Maguire | Main | Business as Usual »

We are not the world

Coca-Cola's "I'd like to teach the world to sing" advertisement in the 1970's is one of the most successful in advertising history:

When I read these lines about Coca-Cola's takeover $2.3 billion takeover of a mainland Chinese fruit-juice company, I could almost see the old commercial being updated:

Coca-Cola's US$2.3 billion bid to buy China's Huiyuan Juice, a market leader in the country's pure-fruit market, will serve as an early test for China's Anti-Monopoly Law, which came into effect just this August, a year after being passed by the government. Huiyuan chairman Zhu Xinli, who is set to receive HK$7.55 billion (US$967 million) from the sale based on his stake of about 40%, on Saturday said the deal "was a business act according to market rules" and should be allowed to go ahead. "Brand names should be free of country boundaries and the human race," he said.

On the other hand, I can also see Huiyuan Juice being made an example of. I can see a judge saying "One world, one dream was the slogan for the Beijing Olympics, not an organizing principle for managing competition in the marketplace. Hyperbolic rhetoric aside, we are not the world."

TrackBack

TrackBack URL for this entry:
http://thebusinessofamericaisbusiness.biz/MT/mt-tb.cgi/844

Post a comment

About Me

Blog Roll

Powered by
Movable Type 3.31