What's New at Lifeway?
What's new at Lifeway? They are expanding their product/market scope, that's what:
the country's leading manufacturer of kefir and a provider of other natural and organic dairy products, today expanded its product line with a new smoothie drink called Lifeway Lassi. Lifeway's mango and strawberry versions of the traditional South Asian beverage are available in 8-oz. "Grab and Go" containers and will be distributed through select natural, specialty and ethnic food stores nationwide.The new line is designed for Lifeway's core natural and health food markets, people who are familiar with lassi from Indian restaurants, and the large immigrant population from India where lassi is a staple sold on street corners and in vending machines. The Asian Indian community in the U.S. has surged from under 1 million in 1990 to more than 2.3 million in 2005, including a jump of 640,000 from 2000 to 2005 alone, to achieve the highest growth rate of any Asian community.
Such actions by Lifeway would clearly count toward the "N" in the "CANSLIM" investing strategy which William O'neil describes this way in his book How to Make Money in Stocks:
It takes something new to produce a startling advance in the price of a stock. It can be an important new product or service that sells rapidly and causes earnings to accelerate above previous rates of increase. Or it can be a change in management that brings new vigor, new ideas, or at least a new broom to sweep everything clean. New industry conditions- shortages, price increases, or revolutionary technologies, for example- can affect most stocks in an industry group in a positive way. In our study of the greatest stock market winnder from 1952 through 2001, we discovered that more than 95% of stunning successes in American industry met at least one of the above criteria.